Troovy Raises Rs 100 Crore in Series B Led by Fireside Ventures
The Gurugram snack brand for children and families raised a Series B led by Fireside Ventures.
Key Takeaways
- Troovy raised Rs 100 crore in a Series B round.
- Fireside Ventures led the round, with Sharrp Ventures and others.
- Troovy is a Gurugram-based snack brand for children and families.
- Funds are for R&D, manufacturing capacity and distribution.
- Earlier, Troovy raised $5 million in a Series A in January 2026.
Troovy, a Gurugram-based snack brand for children and families, has raised Rs 100 crore in a Series B round led by Fireside Ventures. Sharrp Ventures and other investors also took part.
The company said the money is for research and development, manufacturing capacity and distribution across quick-commerce and offline channels.
Troovy's Rs 100 crore Series B at a glance
| Detail | Troovy |
|---|---|
| Amount | Rs 100 crore |
| Round | Series B |
| Lead investor | Fireside Ventures |
| Other investors | Sharrp Ventures and others |
| Sector | Better-for-you snacks for children and families |
| City | Gurugram |
| Use of funds | R&D, manufacturing capacity, quick-commerce and offline distribution |
What Troovy makes for children and families
Troovy makes snacks and everyday foods for children and families. Its range includes vacuum-cooked potato chips, millet chips, clean-label ketchup and seasonings, and milk mixes.
Troovy says its vacuum-cooked potato chips contain about 10 to 12 percent oil, compared with 35 to 40 percent in mainstream chips. The company was founded by Mansi Baranwal and Aditya Mukherjee.
Troovy's funding journey from pre-Series A to Series B
| When | Milestone |
|---|---|
| May 2025 | Pre-Series A round of Rs 20 crore, led by Fireside Ventures |
| January 2026 | Series A round of $5 million, led by Fireside Ventures and Sharrp Ventures |
| 27 October 2026 | Series B round of Rs 100 crore, led by Fireside Ventures |
How Troovy says it builds products with parents and children
Troovy says it follows a "Build Together" model, in which parents and children help shape its products.
What Troovy says it will do with the Rs 100 crore
The company said it will use the funds to expand research and development, increase manufacturing capacity and grow distribution across quick-commerce and offline channels.
Where Troovy stands after its Series B
Troovy's Rs 100 crore Series B follows a Rs 20 crore pre-Series A in May 2025 and a $5 million Series A in January 2026, with Fireside Ventures leading or co-leading each round. It sells snacks and everyday foods for children and families, including vacuum-cooked potato chips, millet chips and milk mixes. The company said the new money will go to research and development, manufacturing capacity and distribution across quick-commerce and offline channels.
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