QB MEN Raises Pre-Seed Funding Led by BeyondSeed

QB MEN, a Jaipur-based direct-to-consumer (D2C) menswear brand founded by Yash Bothra, has raised pre-seed funding in a round led by BeyondSeed. Rajkot Ventures and Prajay Advisors also took part in the round, which is the brand's pre-seed raise.

The amount raised was not disclosed. QB MEN said the new money will go mainly into building its brand, including content, customer experience and wider distribution.

QB MEN funding at a glance

What QB MEN does

QB MEN makes printed menswear. Its range includes shirts, kurtas, co-ord sets and jackets.

The brand mixes traditional Indian prints with modern silhouettes, the cuts and shapes men already wear. It places itself in what it calls the accessible premium segment of menswear.

QB MEN launches its designs in small batches

QB MEN follows a demand-led production model. Instead of making large volumes of a design upfront, it launches designs in limited batches.

The brand then watches how customers respond and increases production only for the designs that sell. This way, the company makes more of what buyers already want.

Where QB MEN sells its clothes

QB MEN sells through its own website. It is also on online marketplaces such as Myntra and Jaypore, and it sells through select offline retail stores. This means buyers can find its printed shirts, kurtas, co-ord sets and jackets both online and in physical shops.

Yash Bothra says QB MEN is building a brand, not inventory

"I started QB MEN with a simple idea men's clothing needed more flavour. We didn't want to reinvent the silhouettes men already love; we wanted to give them personality through prints."

"This investment isn't about building inventory; it's about building a brand. Our focus now is on creating exceptional content, delivering a world-class customer experience and building lasting relationships with our community."

What QB MEN says it will do with the money

The company said it will use the funds for brand building, content creation, customer experience, retention marketing, community engagement and distribution expansion.

QB MEN said it is targeting 100% year-on-year growth over the next 12 months. The company also said it plans to add chinos, trousers, and kids' and boys' wear to its range. QB MEN said its repeat purchase rate stands at 23.8%.

Where QB MEN stands after its pre-seed round

QB MEN now has BeyondSeed, Rajkot Ventures and Prajay Advisors as investors in its pre-seed round. The Jaipur brand sells printed shirts, kurtas, co-ord sets and jackets through its website, Myntra, Jaypore and select stores. The company said the new money will go mainly into building its brand.

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