PhonePe Renames Indus Appstore as PhonePe Appstore
The app marketplace is widening into gift cards, digital top-ups and a new webstore.
Key Takeaways
- PhonePe renamed Indus Appstore as PhonePe Appstore.
- The store is on more than 200 million devices through phone-maker partnerships.
- A webstore at phonepeappstore.com lets users buy digital goods in a browser.
- Gift cards and digital top-ups are joining apps and games, with gaming top-ups first.
PhonePe has renamed its app marketplace, Indus Appstore, as PhonePe Appstore. The platform is moving from app discovery toward a wider marketplace for digital goods and services, running on PhonePe's payments infrastructure.
PhonePe Appstore is available on more than 200 million devices through partnerships with phone makers. PhonePe is also launching a webstore at phonepeappstore.com, and gaming top-ups will be the first digital top-ups to launch.
PhonePe Appstore at a glance
| Detail | Value |
|---|---|
| New name | PhonePe Appstore (earlier Indus Appstore) |
| Reach | More than 200 million devices, mainly through phone-maker partnerships |
| Top states by adoption | Uttar Pradesh, Maharashtra, Bihar, Karnataka and Telangana |
| New webstore | phonepeappstore.com, for buying digital goods in desktop and mobile browsers without an app download |
| New categories | Gift cards and digital top-ups, alongside apps and games |
| First top-ups to launch | Gaming top-ups |
How PhonePe Appstore is widening beyond apps
The store lists apps such as ChatGPT, Duolingo, ShareChat and Sony LIV, and games such as Honor of Kings and Hitwicket. Social, action and simulation games are among its top gaming categories.
Digital top-ups are meant to let users buy in-game currency, dating app boosts and tech top-ups instantly. PhonePe also pitches the platform to developers as another way to distribute their apps and earn from them, with payments, advertising and insights built in.
How the store got here
| When | What happened |
|---|---|
| February 2024 | PhonePe launched Indus Appstore as an Indian alternative to Google Play Store |
| Recent weeks | PhonePe renamed its stockbroking platform Share.Market as PhonePe Invest |
| 28 October 2026 | Indus Appstore renamed PhonePe Appstore and expanded into digital goods |
Priya Narasimhan on what developers can earn
"Developers can look beyond simple app discovery and unlock new ways to earn"
Where PhonePe Appstore stands after the rebrand
PhonePe Appstore now carries the PhonePe name across more than 200 million devices, with Uttar Pradesh, Maharashtra, Bihar, Karnataka and Telangana as its top five states by adoption. It sells through a new webstore as well as the app, and gaming top-ups are the first to launch. The rename follows PhonePe's change of Share.Market to PhonePe Invest in recent weeks.
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Frequently Asked Questions
What is PhonePe Appstore?
What was PhonePe Appstore called before?
How many devices is PhonePe Appstore on?
How does PhonePe Appstore sell digital goods?
What is the PhonePe Appstore webstore?
What new categories is PhonePe Appstore adding?
How will digital top-ups on PhonePe Appstore launch?
Which states use PhonePe Appstore the most?
Which apps and games are on PhonePe Appstore?
When did Indus Appstore launch?
What did PhonePe say about developers on PhonePe Appstore?
Did PhonePe rebrand any other product recently?
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