CHOSEN Extends Series A With Wellbeing Nutrition Founders
Avnish Chhabria and Saurabh Kapoor of Wellbeing Nutrition back the skincare brand in a Series A extension.
Key Takeaways
- CHOSEN extended its Series A with Avnish Chhabria and Saurabh Kapoor, founders of Wellbeing Nutrition.
- The amount of the extension was not disclosed.
- The Series A was $5 million, led by Fireside Ventures in May 2026.
- CHOSEN said the funds will go to R&D and clinical validation.
- Its products are prescribed by more than 2,000 doctors.
CHOSEN, a Chennai-based skincare brand, has raised an extension of its Series A round from Avnish Chhabria and Saurabh Kapoor, the founders of Wellbeing Nutrition. The amount raised in the extension was not disclosed.
The extension follows a $5 million Series A that CHOSEN raised in May 2026, led by Fireside Ventures. That round also had BOLD, the corporate venture capital fund of L’Oréal, and Alkemi Growth Capital.
CHOSEN funding at a glance
| Detail | CHOSEN |
|---|---|
| Amount | Not disclosed |
| Round | Extension of Series A |
| New investors | Avnish Chhabria and Saurabh Kapoor, founders of Wellbeing Nutrition |
| Earlier Series A (May 2026) | $5 million, led by Fireside Ventures, with BOLD and Alkemi Growth Capital |
| Sector | Skincare |
| City | Chennai |
| Use of funds (as stated by the company) | R&D, formulation pipeline and clinical validation |
What CHOSEN does
CHOSEN develops skincare products for melanin-rich Indian skin. Its approach draws on exposome science, which looks at how environmental factors affect skin health, and it focuses on four areas of ageing: pigmentation, skin texture, facial contour and hair ageing.
The brand has more than 50 products across skincare, haircare, body care and nutraceuticals, and its products are prescribed by more than 2,000 doctors. It sells through its website and platforms such as Amazon, Myntra, Swiggy, FirstClub and Distacart, and ships to the US, the UK, Australia, Canada, the UAE and Singapore, among other markets.
CHOSEN’s journey from 2020 to its Series A extension
| When | Milestone |
|---|---|
| 2020 | Renita Rajan founds CHOSEN |
| 2024 | CHOSEN raises $1.2 million |
| May 2026 | CHOSEN raises a $5 million Series A led by Fireside Ventures |
| October 2026 | CHOSEN extends the Series A with Wellbeing Nutrition’s founders |
What CHOSEN says it will do with the new funds
CHOSEN said the funds will strengthen its R&D and expand its formulation pipeline across topical skincare and nutraceuticals, with a focus on clinical validation and dermatological research. The company said it plans to set up a Centre of Excellence that involves dermatologists in product development and research. It also said it plans to expand its R&D, brand and growth teams.
Where CHOSEN stands after the Series A extension
CHOSEN has now raised money in 2024, in May 2026 and again in October 2026. It serves most serviceable pin codes in India, with Chennai, Coimbatore, Hyderabad, Bengaluru, Mumbai, Delhi NCR, Pune, Ahmedabad and Goa among its priority markets.
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