Top use cases
Build a content brief
Research a keyword and get a brief based on pages that already rank.
Write in your brand voice
Draft an article that follows your saved tone and style.
Fix old pages
Spot pages losing rank and update them with suggested changes.
Frase FAQs
What is Frase?
Frase is a content tool that researches, writes and optimizes pages for Google and AI search. Frase turns a topic into a research brief, then helps you write and score the page. It also tracks how AI engines like ChatGPT mention your brand.
Is Frase free?
Frase offers a free trial instead of a free plan (7 days with no credit card). Paid pricing: Starter at $39/month (billed yearly).
How much does Frase cost in India?
Frase pricing: Starter at $39/month (billed yearly). Prices on the official site are in US dollars. Prices can change, so check frase.io for the latest pricing.
What is Frase best for?
Frase is best for content marketers. People use it to build a content brief, write in your brand voice and fix old pages.
How to build a content brief with Frase?
With Frase, you can research a keyword and get a brief based on pages that already rank.
How to write in your brand voice with Frase?
With Frase, you can draft an article that follows your saved tone and style.
How to fix old pages with Frase?
With Frase, you can spot pages losing rank and update them with suggested changes.
What are the best Frase alternatives?
Popular alternatives in SEO include Semrush, Ahrefs, Surfer and Clearscope. Each has its own free plan and price, so compare them on the tool pages.
Where can I sign up for Frase?
On its official website, frase.io.
When were Frase's price and features last checked?
We checked them on the official site on 26 October 2026. Plans change often, so confirm the latest price on frase.io before you pay.